ethical fashion
Keep up to speed with all the latest trends and news
WWF Report
WWF report ranks luxury companies and advises celebrities not to promote dirty brands.
A new report launched by WWF, called 'Deeper Luxury', examines the environmental and social record of some of the world's top brands, including L'Oréal, Hermès, Tods, Tiffany & Co and Swatch, and asks that celebrities should not promote or endorse environmentally damaging products.
Anthony Kleanthous, Senior Policy Adviser for WWF, said: "This report is a call to action for the world's top brands to improve the way they do business."
Hollywood stars like Sienna Miller have shown that they have strong convictions about the environment and take personal action to combat damaging environmental impacts. The report challenges celebrities to make the same decisions about the products they endorse commercially as they would in their personal lives. WWF is launching a new "Star Charter" for celebrities to adopt, committing them to consider the environmental and social performance of the brands that they endorse. nu agrees with Kleanthous when he adds, "Let's face it, who wants to pay extra for a dirty brand?"
Read more at: www.wwf.org.uk/deeperluxury/index.html.
Watch out for Fairtrade Fortnight!
Running from 25th February to 9th March 2008, Fairtrade Fortnight is all about increasing awareness of the Fairtrade Mark among consumers.
An annual campaign, the fortnight brings together a wide variety of partners including Fairtrade licensee companies, development agencies (e.g. Oxfam, Christian Aid, CAFOD), women's groups (Women's Institutes, Mother's Union) as well as churches, trade unions, and many others.
Keep an eye out for special events, offers and general awareness-raising during the week. You could get involved by running your own event, pitch up at someone else's, or get into the mood by purchasing some Fairtrade goods.
Pants to Poverty are running a pants amnesty in Bermondsey, or just buy the Fairtrade pants at: www.pantstopoverty.com.
Find out more about other events at: www.oxfam.org.uk/generationwhy.
